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Giants Topple But You Can Still Survive

Dr Wendy Stenberg-Tendys ,

lobally financial giants continue to hit the deck with resounding dumps, as the financial world reels in shock and horror. There are world-wide scenes of confusion and lack of confidence not witnessed since the Great Depression in the early 1930’s. This is not the time, however, to panic and let your emotions rule the day.

So what are the Facts?

•The giants of the finance world that have been brought to their knees, through over-borrowing and being unable to pay it back. They might be weeping in their caviar, but when 18 billion becomes just only 3 billion, who is counting, except the filthy rich?

•Many 'average' business owners are cringing under their bed covers quaking in fear.

The current situation has been likened to economic Darwinism, where survival of the fittest is the rule of thumb. You can choose to either let yourself drown in doom and gloom, or survive. You do have a choice.

The major key to survival is how you manage your money. Okay, that sounds like the same old stuff, but in this new regime you need to rethink everything. You can survive the financial crisis, but it may be necessary to make a few changes along the way.

•The first and most important principle is, don’t panic. Don’t respond emotionally to the situation and don’t let your emotions rule what you do and how you think. Operate from the head, not the heart on this one.

•Secondly, you need to evaluate the global situation for yourself, not simply accept everything the media hype is feeding you. They will report the story the way that sells copy. Remember they are experts in delivering Bad News. Take time out to do your own research.

•Globally we have become a consumer society on a grand scale, so take a long hard, unbiased look at your personal circumstances and re-evaluate coldly and calculatingly. Cut down on expenses wherever you can. Streamline where you can for more efficiency and less wastage. Spend money wisely and save it wherever you can.

Now is the time to divide your wants list from your needs lists. It’s great to have dreams, but they are something you must work into.

You are inundated with thousands of different ways to spend your hard earned cash as quickly as possible, particularly if it has anything to do with credit – where only the banks are the winners! It's time to realize the fact that credit is a product the same as any other form of commodity. It is continuously being sold to you.

Yes, in many areas people are losing jobs, but that can happen in any economical state. Be prepared to diversify. So what if you have done the same job for the last hundred years? You have other talents, some you are not even aware of. Adjustment is the real key to your survival. Search for new areas you could break into. Seek out what areas are still forging ahead.

Reporting from the World Knowledge Forum in Seoul, professor of marketing, Jean-Claude Larréché South Korea said "It's not the creative entrepreneurs but the large companies that are being challenged. Creative companies can survive any conditions".

"An enormous amount of opportunities will emerge as a result of the current global economic slowdown but companies need to be nimble in order to move quickly and decisively to realize these opportunities", says Sir Richard Branson.

This is not the time to creep away in fear, or try burying your head in the sand and expect it to all go away. This is a time to take optimistic action. Find out what your options are, plan carefully and step forward boldly. When things get tough, the tough get going.

Dr Wendy Stenberg-Tendys and her husband are CEO's of YouMe Support Foundation (http://youmesupport.org) providing high school education grants for children who are without hope. You can read more about this exciting project, that aims to give these children a once in lifetime 'Blue Moon Opportunity'. A change to fulfill their dreams at whatever level they chose to. This Blue Moon Opportunity may even help you survive the financial crisis. Take a few minutes to check it out at Win A Resort (http://winareosrt.com)

Feel free to contact Wendy on admin@youmesupport.org


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Dr. Wendy Stenberg-Tendys
Read more about this exciting project, that aims to give these children a once in lifetime 'Blue Moon Opportunity'.


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